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Self-sufficiency through active retail marketing- that's the business plan of Goodwill Industries of Southwest Florida, Inc.


When you shop at Goodwill, you help us generate revenue for our mission of helping people with disabilities and other disadvantages.  Our stores also serve as a training ground for many of our clients, who gain valuable work experience and job skills.


When you shop at Goodwill, 86% of the money you spend directly goes to helping people in Southwest Florida overcome their barriers to independence.