Reduce, Reuse, Repurpose

At Goodwill, we like to consider ourselves the original recyclers.  For more than a century, Goodwill has been a pioneer of the "reduce, reuse, repurpose" practice.  Your donated goods have the power to make a difference in people's lives, strengthen communities, and create a healthier environment.

More than 70 years ago, Goodwill's founder, Rev. Edgar J. Helms, wrote: "Goodwill Industries is organized to save material waste and turn it into human well-being."  Repurposing and reselling material goods not only provides Goodwill with a revenue stream to support our mission, it makes us responsible environmental stewards-- a role we take very seriously.

Award-Winning Environmental Practices

Goodwill Industries of Southwest Florida was named the October 2010 recipient of the Collier County WRAP (Waste Reduction Awards Program) Award. WRAP awards are given to offices, institutions, and retail merchants who have integrated new, expanded, exceptional, or innovative recycling and waste reduction efforts.

Goodwill's Towne Center Retail & Donation Center in Naples received the award because of its commitment to waste reduction.  Textiles, books, shoes, accessories, and housewares that do not sell in the retail stores are salvaged.  The store also recycles metal, cardboard, plastics, and aluminum received or consumed through its donated goods program.